Global-oil-company

How a global oil company drives retailer sales with an award-winning incentive program

by Customer Stories

How a global oil companydrives retailer saleswith an award-winning incentive program

How a global oil companyDrives retailer saleswith an award-winning incentive program

“GRG India’s software has delivered unparalleled transparency to the company’s channel partner incentive program. Their entire retailer network can now see how they are faring on their targets, compare their performance to other retailers, and know exactly what they need to do to maximize their incentives. The program is an exclusive one, with membership strictly based on invite, in an effort to build long–term relationships with the retailers and set a benchmark in the industry.”  

“GRG India’S Software Has Delivered Unparalleled Transparency To The Company’s Channel Partner Incentive Program. Their Entire Retailer Network Can Now See How They Are Faring On Their Targets, Compare Their Performance To Other Retailers, And Know Exactly What They Need To Do To Maximize Their Incentives. The Program Is An Exclusive One, With Membership Strictly Based On Invite, In An Effort To Build Long–Term Relationships With The Retailers And Set A Benchmark In The Industry.”  

Our client is one of the fastest growing lubricant manufacturing and marketing companies in the world. It enjoys a position among the Top 3 lubricant brands with regards to brand awareness, purchase consideration and other parameters. They have a humongous network of distributors and retailers that facilitate its growth and reach in India. 

Our client is one of the fastest growing lubricant manufacturing and marketing companies in the world. It enjoys a position among the Top 3 lubricant brands with regards to brand awareness, purchase consideration and other parameters. They have a humongous network of distributors and retailers that facilitate its growth and reach in India. 

Challenge 

For a fast-growing brand that is greatly dependent on its distributor network for sales, the organization realized an increasing need to engage more with its retailers for multiple purposes: 

  1.  To increase sales through the retailers 
  2.  Create a loyal retailer network
  3.  Enhance brand marketing to onboard more retailers
  4.  Provide a transparent and seamless mechanism to reward their retailers for the achievement of sales targets 

While incentives were always a core part of their channel partner loyalty program, they wanted to create a more strategic incentive program that would build competitiveness among retailers, increase transparency and automate the complex calculations and disbursement process. 

Challenge 

For a fast-growing brand that is greatly dependent on its distributor network for sales, the organization realized an increasing need to engage more with its retailers for multiple purposes: 

  1.  To increase sales through the retailers 
  2.  Create a loyal retailer network
  3.  Enhance brand marketing to onboard more retailers
  4.  Provide a transparent and seamless mechanism to reward their retailers for the achievement of sales targets 

While incentives were always a core part of their channel partner loyalty program, they wanted to create a more strategic incentive program that would build competitiveness among retailers, increase transparency and automate the complex calculations and disbursement process. 

Solution

GRG India built out an Android/iOS app that became the key touchpoint between the brand and retailers selling their product– a one-stop-shop solution to communicate new information, gamify incentive campaigns and redeem rewards. Extensive work went into also ensuring the registration process to sign on to the platform was simple and at the same time, 100% secure. 

Today the company uses the following key features to actively drive its retailer incentive program: 

  1. Gamification: A performance-based hierarchical tier system was created on the platform. Based on the sales completed by a retailer in the previous financial year, they would be automatically upgraded or downgraded to a tier or continue to remain in the same tier. And the tier in which they belonged to defined the incentives they received. 
 

2. Automated calculation of incentives: Complex logic to calculate incentives was automated through the program. The base level of points is awarded based on sales. This includes differentiated logic for the range of 800+ products included in the program. Additional points are awarded based on the quarterly growth campaigns and other activities. 

3. Redemption of awards: Points awarded to the retailers can be redeemed against GRG India’s reward store with 500+ global brands integrated with the app. In addition, GRG India also set up a dedicated customer support team for the company’s retailers to enable resolution of implementation and other queries through calls and emails. 

Solution 

GRG India Built Out An Android/IOS App That Became The Key Touchpoint Between The Brand And Retailers Selling Their Product– A One-Stop-Shop Solution To Communicate New Information, Gamify Incentive Campaigns And Redeem Rewards. Extensive Work Went Into Also Ensuring The Registration Process To Sign On To The Platform Was Simple And At The Same Time, 100% Secure. 

Today The Company Uses The Following Key Features To Actively Drive Its Retailer Incentive Program: 

  1. Gamification: A Performance-Based Hierarchical Tier System Was Created On The Platform. Based On The Sales Completed By A Retailer In The Previous Financial Year, They Would Be Automatically Upgraded Or Downgraded To A Tier Or Continue To Remain In The Same Tier. And The Tier In Which They Belonged To Defined The Incentives They Received. 
  2. Automated calculation of incentives: Complex logic to calculate incentives was automated through the program. The base level of points is awarded based on sales. This includes differentiated logic for the range of 800+ products included in the program. Additional points are awarded based on the quarterly growth campaigns and other activities.
  3. Redemption of awards: Points awarded to the retailers can be redeemed against GRG India’s reward store with 500+ global brands integrated with the app. In addition, GRG India also set up a dedicated customer support team for the company’s retailers to enable resolution of implementation and other queries through calls and emails.

Impact 

20 Cr+ rewards disbursed|6,000+ retailers added to the program | 97% engagement rate on platform 

The global oil company has been able to engage and retain its retailer base and add more retailers to their network in the course of the last 6 years.

Increased the billing value of retailers by 5% 

Better brand advocacy by retailers and distributors 

Reduced manual paperwork by 100% 

Cut human errors in incentive calculation to zero 

Impact 

20 Cr+ rewards disbursed | 6,000+ retailers added to the program | 97% engagement rate on platform 

The global oil company has been able to engage and retain its retailer base and add more retailers to their network in the course of the last 6 years. 

Increased the billing value of retailers by 5% 

Better brand advocacy by retailers and distributors 

Reduced manual paperwork by 100% 

Cut human errors in incentive calculation to zero 

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How Latent View Introduced a Digital Recognition Culture with Buzzz

by Customer Stories

How Latent View Introduced aDigital Recognition Culture with Buzzz

Employee recognition programs

How Latent View Introduced a Digital Recognition Culture with Buzzz

“Buzzz has made rewards and recognition engaging for employees and super easy to manage for HRs at Latent View. Having a fully automated and digital rewards and recognition platform has enabled us to drive a strong culture of appreciation at all levels within the organization.”

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HR Business Partner

“Buzzz has made rewards and recognition engaging for employees and super easy to manage for HRs at Latent View. Having a fully automated and digital rewards and recognition platform has enabled us to drive a strong culture of appreciation at all levels within the organization.”

Latent View Analytics is one of the world’s largest analytics firms with a presence in India and the US. Serving some of the leading companies in the world, Latent View is also growing its employee strength and has more than 1000+ employees globally. 

Considering the accelerated growth phase that the organization is in, the HR team felt the need to establish cultural practices that would guide the employees and leadership in their vision. One such practice that the HR team was particular about was introducing a culture of rewards and recognition, that’s scalable, automated and more seamless. 

Latent View Analytics is one of the world’s largest analytics firms with a presence in India and the US. Serving some of the leading companies in the world, Latent View is also growing its employee strength and has more than 1000+ employees globally. 

Considering the accelerated growth phase that the organization is in, the HR team felt the need to establish cultural practices that would guide the employees and leadership in their vision. One such practice that the HR team was particular about was introducing a culture of rewards and recognition, that’s scalable, automated and more seamless. 

Challenge 

Before Buzzz, Latent View had a manual rewards program in place. The HR was dependent on the Finance team to release budgets. They then had to purchase Amazon vouchers of different values, and get them printed and packaged into envelopes to be distributed during a physical event. However, as the organization was growing in size, they realized this wasn’t a sustainable practice. They needed: 

  1.  A more simplified way of managing the rewards program that’s sustainable as they scale 
  2.  Provide managers with a platform to give out spot awards to their team members without being dependent on HR 
  3.  Tie rewards and recognition to the company values to reinforce the organizational culture 
  4.  Enable a more participative form of rewards & recognition, that can get all employees involved 

Challenge 

Before Buzzz, Latent View had a manual rewards program in place. The HR was dependent on the Finance team to release budgets. They then had to purchase Amazon vouchers of different values, and get them printed and packaged into envelopes to be distributed during a physical event. However, as the organization was growing in size, they realized this wasn’t a sustainable practice. They needed: 

  1.  A more simplified way of managing the rewards program that’s sustainable as they scale 
  2.  Provide managers with a platform to give out spot awards to their team members without being dependent on HR 
  3.  Tie rewards and recognition to the company values to reinforce the organizational culture 
  4.  Enable a more participative form of rewards & recognition, that can get all employees involved 

Solution

“The Buzzz support team were very approachable and guided us through the entire implementation processes. They also supported us with tutorials and documents that would help us introduce the platform to our employees.” 

With Buzzz, Latent View onboarded 900 of its Indian employees to a single platform and handed them the freedom to appreciate and recognize their colleagues, regardless of the team, level or location they were in. The platform’s interactive features also let other people in the organization ‘like and comment’ on the appreciation posts shared by team members. 

In addition, HRs and managers were empowered with points that they could award to employees. And employees who received these points could redeem it against Buzzz’s reward store of 500+ global e-vouchers. 

Such was the uptake of the platform that, in the last one year, Latent View: 

  1. Ran a photography contest using the ‘Knowledge Hub’ feature of Buzzz 
  2.  Introduced gamification to the platform by giving out badges to employees who were the most active, gave out the most appreciation, commented the most, etc. 

Solution 

“The Buzzz support team were very approachable and guided us through the entire implementation processes. They also supported us with tutorials and documents that would help us introduce the platform to our employees.” 

With Buzzz, Latent View onboarded 900 of its Indian employees to a single platform and handed them the freedom to appreciate and recognize their colleagues, regardless of the team, level or location they were in. The platform’s interactive features also let other people in the organization ‘like and comment’ on the appreciation posts shared by team members. 

In addition, HRs and managers were empowered with points that they could award to employees. And employees who received these points could redeem it against Buzzz’s reward store of 500+ global e-vouchers. 

Such was the uptake of the platform that, in the last one year, Latent View: 

  1.  Ran a photography contest using the ‘Knowledge Hub’ feature of Buzzz 
  2. Introduced gamification to the platform by giving out badges to employees who were the most active, gave out the most appreciation, commented the most, etc. 

Impact 

8L+ points distributed | 85%+ points redeemed | 80+ employees recognized per month 

With Buzzz, Latent View was able to: 

Automate its rewards & recognition culture, and the manual processes around it 

Drive active employee participation and engagement in appreciating and recognizing each other 

Provide employees with a variety of gift cards to choose from to redeem their rewards 

Drive employee recognition on the social wall and showcase these recognitions via our Linkedin integration 

Impact 

8L+ points distributed | 85%+ points redeemed | 80+ employees recognized per month 

With Buzzz, Latent View was able to: 

Automate its rewards & recognition culture, and the manual processes around it 

Drive active employee participation and engagement in appreciating and recognizing each other 

Provide employees with a variety of gift cards to choose from to redeem their rewards 

Drive employee recognition on the social wall and showcase these recognitions via our Linkedin integration 

Jewelry-Brand-Campaign-Top Banner Creative

How an Indian Jewelry Brand Ensured Last-Mile Seamless Delivery of Incentives

by Customer Stories

How an Indian Jewelry Brand Ensured Last-Mile Seamless Delivery of Incentives

How an Indian Jewelry Brand Ensured Last-Mile Seamless Delivery of Incentives

“The client brought all their store employees onto a single platform (My Incentives), giving them the much-needed visibility and transparency. Now, they can see how their franchise store employees are performing, how they are being incentivized for their performance and also make insight-driven improvements to their incentive program.”

“The client brought all their store employees onto a single platform (My Incentives), giving them the much-needed visibility and transparency. Now, they can see how their franchise store employees are performing, how they are being incentivized for their performance and also make insight-driven improvements to their incentive program.”

The client is one of India’s fastest growing jewelry brand and a household name in the country with over 350 franchise stores spread across 200+ cities in India. They specialize in both traditional and modern, everyday wear and have been in the market for two decades. 

The client is one of India’s fastest growing jewelry brand and a household name in the country with over 350 franchise stores spread across 200+ cities in India. They specialize in both traditional and modern, everyday wear and have been in the market for two decades. 

Challenge 

The client’s pan India presence is majorly facilitated through franchise stores. Prior to working with GRG India, they ran an in-house incentive program to motivate franchise store employees and boost sales. This program largely depended on the franchise store owners and managers to distribute the incentives to frontline sales executives. However, a lack of visibility into the last-mile disbursement of incentives made the measurement of the incentive program’s reach and success a challenge for the organization. 

In addition, as the franchise store employees weren’t directly on the company’s payroll, tracking their individual performances and incentivizing them directly wasn’t also a possibility. 

  

Challenge 

The client’s pan India presence is majorly facilitated through franchise stores. Prior to working with GRG India, they ran an in-house incentive program to motivate franchise store employees and boost sales. This program largely depended on the franchise store owners and managers to distribute the incentives to frontline sales executives. However, a lack of visibility into the last-mile disbursement of incentives made the measurement of the incentive program’s reach and success a challenge for the organization. 

In addition, as the franchise store employees weren’t directly on the company’s payroll, tracking their individual performances and incentivizing them directly wasn’t also a possibility. 

  

Solution

With GRG India’s My Incentives platform, the client has brought its entire franchisee business ecosystem onto a single platform and automated its end-to-end incentive disbursal process. 

They leveraged three features of My Incentives that have been critical to their success: 

  1. Verified onboarding: Onboarding of all store managers and employees onto the app was done along with KYC verification. 
  2. Multiple campaigns: The client runs multiple campaigns pan India and also in select stores and regions. These are either linked to a store’s sales target or built out as bonus campaigns. Incentive calculation and approval workflows are done seamlessly within the platform. 
  3. Redemption of points: The client’s store employees redeem the points they receive against the reward store on My Incentives or directly as cash credited to their account. 

Solution 

With GRG India’s My Incentives platform, the client has brought its entire franchisee business ecosystem onto a single platform and automated its end-to-end incentive disbursal process. 

They leveraged three features of My Incentives that have been critical to their success: 

  1. Verified onboarding: Onboarding of all store managers and employees onto the app was done along with KYC verification. 
  2. Multiple campaigns: The client runs multiple campaigns pan India and also in select stores and regions. These are either linked to a store’s sales target or built out as bonus campaigns. Incentive calculation and approval workflows are done seamlessly within the platform. 
  3. Redemption of points: The client’s store employees redeem the points they receive against the reward store on My Incentives or directly as cash credited to their account. 

Impact 

The client was able to automate its incentive program and gain last-mile visibility into the disbursal of incentives to 8000+ frontline employees.  

Instant disbursal of incentives within one day, with no delay, unlike earlier  

100% payouts sent directly to the wallet of frontline employees 

Achieved full transparency and significant control over the incentive disbursal process 

Impact 

The client was able to automate its incentive program and gain last-mile visibility into the disbursal of incentives to 8000+ frontline employees.  

Instant disbursal of incentives within one day, with no delay, unlike earlier  

100% payouts sent directly to the wallet of frontline employees 

Achieved full transparency and significant control over the incentive disbursal process  

Feedback, customer review concept. Rating of client satisfaction of service, app or product. Vector flat illustration of quality rate with people holding gold stars and like symbols

How Systems+ is Encouraging Peer-to-Peer Recognition with Buzzz 

by Customer Stories
System

How Systems+ is Encouraging Peer-to-Peer Recognition with Buzzz

Industry : Technology Consulting | No. of employees : 500+

System+2 (1)
System

How Systems+ is Encouraging Peer-to-Peer Recognition with Buzzz

Industry : Technology Consulting | No. of employees : 500+

“At Systems+, we wanted to break out of the mould of top-down employee recognition and enable everyone within the firm to appreciate each other. Giving and receiving appreciation can greatly impact employee morale – both of the giver and the receiver. Buzzz helped us facilitate this vision seamlessly.”

“At Systems+, we wanted to break out of the mould of top-down employee recognition and enable everyone within the firm to appreciate each other. Giving and receiving appreciation can greatly impact employee morale – both of the giver and the receiver. Buzzz helped us facilitate this vision seamlessly.”

Systems+ is a technology solutions provider that has been serving multiple sectors globally. The organization takes great pride in being adaptive, responsive, versatile, honest, grounded and global. 

Systems+ enterprising HR team wanted to drive a culture of appreciation within the organization. With innovative ideas, they wanted a technology partner who could implement their revolutionary cultural ideas. 

  

Systems+ is a technology solutions provider that has been serving multiple sectors globally. The organization takes great pride in being adaptive, responsive, versatile, honest, grounded and global. 

Systems+ enterprising HR team wanted to drive a culture of appreciation within the organization. With innovative ideas, they wanted a technology partner who could implement their revolutionary cultural ideas. 

  

 

Challenge 

Systems+ had a clear vision – they wanted to enable a culture of appreciation through peer-to—peer recognition. They also understood that in this era of technological advancement, a SaaS platform like Buzzz could take the burden off their shoulders, make the process more seamless and be the right enabler for the team. However, they weren’t sure if there was a product that could serve their purpose. 

Rewards and recognition, up until then, were manual and top-down at Systems+. But they were ready for a major overhaul. 

  

 

 

Challenge 

Systems+ had a clear vision – they wanted to enable a culture of appreciation through peer-to—peer recognition. They also understood that in this era of technological advancement, a SaaS platform like Buzzz could take the burden off their shoulders, make the process more seamless and be the right enabler for the team. However, they weren’t sure if there was a product that could serve their purpose. 

Rewards and recognition, up until then, were manual and top-down at Systems+. But they were ready for a major overhaul. 

  

 

Solution 

With Buzzz, Systems+ empowered all its employees to not only appreciate each other with the right words but also give out points to team members who they were appreciating. This way, they decentralized the power to appreciate and gave each of its employees the right to give point-based appreciation to any and all colleagues. 

As a technology solutions provider, Systems plus set up the platform to recognize important behaviors integral to it’s core mission and business model –  “Delivering Excellence”, “Going the extra mile”, “Client Appreciation” and “Being Innovative”. 

Each employee could then use the accumulated points to redeem gifts from Buzzz’ reward store. 

Alongside, the HRs also structured and automated a reward program. For instance, every month the HR sent out e-certificates to the employee of the month. 

Since all of these appreciations were visible on the feed in the Buzzz platform, the engagement on the platform increased with employees congratulating each other and also liking the posts. 

Buzzz also enabled a new feature that then let Systems+ employees share their recognition with a larger audience on LinkedIn – enabling a positive employer brand for Systems+. 

 

Solution 

With Buzzz, Systems+ empowered all its employees to not only appreciate each other with the right words but also give out points to team members who they were appreciating. This way, they decentralized the power to appreciate and gave each of its employees the right to give point-based appreciation to any and all colleagues. 

As a technology solutions provider, Systems plus set up the platform to recognize important behaviors integral to it’s core mission and business model –  “Delivering Excellence”, “Going the extra mile”, “Client Appreciation” and “Being Innovative”. 

Each employee could then use the accumulated points to redeem gifts from Buzzz’ reward store. 

Alongside, the HRs also structured and automated a reward program. For instance, every month the HR sent out e-certificates to the employee of the month. 

Since all of these appreciations were visible on the feed in the Buzzz platform, the engagement on the platform increased with employees congratulating each other and also liking the posts. 

Buzzz also enabled a new feature that then let Systems+ employees share their recognition with a larger audience on LinkedIn – enabling a positive employer brand for Systems+. 

 

Impact 

Through Buzzz, Systems+ was able to: 

Enable a decentralized rewards and recognition structure within the organization 

Automate end-to-end rewards and recognition program 

Recognize employee service milestones and birthdays without manual intervention 

20+ Points
Allocated

55+ employees
Recognized/Month

Impact 

Through Buzzz, Systems+ was able to: 

Enable a decentralized rewards and recognition structure within the organization 

Automate end-to-end rewards and recognition program 

Recognize employee service milestones and birthdays without manual intervention 

20+ Points
Allocated

55+ employees
Recognized/Month