Solar Channel Partner Program
Add a loyalty layer on top of your trade discount
A trade discount is applied when you bill the dealer. The program pays the dealer and the installer on what they sell, and keeps a record of it.
- Partners earn on sales and installations that are verified.
- Distributors, dealers, installers and contractors all join the same program.
- You see which partner is selling and where.
- Payment reaches the partner's bank account, usually within 24 hours of approval.
The program runs on My Incentives, the GRG India incentive platform.
The gap
A discount does not cover these four things
The dealer decides which brand to supply
That choice to offer belongs to the dealer. A discount or a scheme changes that choice only when it is better than what a competitor gives.
Your view of the product ends at the invoice
After that, only the dealer knows the onward sale, the site and the date.
Nothing connects your brand to the installer
An installer fits the product on the roof and is paid by the firm that employs them. Your brand has no commercial relationship with that person.
You have no basis for a performance scheme
Without a record of what each partner sold, you cannot pay on a focus product, a quarterly target, or a territory result.
What it does
A structured program adds five things
All five run from one platform and one partner record.
Reward
A claim is checked against your own sales data before any payment is made.
Engage
Campaigns, contests and training keep partners active between payments.
Support
A GRG team runs the program day to day and answers partner questions in their own language.
Track
A report shows what each partner sold and what the program cost, by role and by territory.
Keep
Tiers and earning history stay with the partner past the current scheme.
Your channel
One program covers every role in your channel
Each role decides a different part of the sale and earns on what it decides.
| Role | What they decide | What they earn on |
|---|---|---|
| Distributor | How much stock to hold, and which brand to push | Volume slabs, territory coverage |
| Dealer | Which brand is stocked and quoted first | Verified sales, focus products |
| Installer | Which panel and inverter go on the roof | Verified installations, scanned product codes |
| EPC contractor | Which brand is named in a project specification | Project milestones, capacity commissioned |
| System integrator | Which brand is designed into the system | Certified designs, repeat specification |
Proof
Programs like this already work in categories close to solar
Pumps, inverters and stabilisers are sold through the same kind of channel. A technician or an installer decides what gets fitted.
Auto spare parts, 35,000 mechanics
62% of signed-up mechanics are active, and the program now covers six sectors.
Lubricants, 7,000+ retailers
About 45% of brand volume goes through the program. It has been in place for 13 years.
Window films, applicators and retailers
The dealer and the applicator both confirm a claim before it is paid.
- ₹500 Cr rewards paid a year
- 300+ reward brands
- 80% of rewards paid as cash
- ISO 27001 certified
"My Incentive has been instrumental in enhancing our incentive programs for this crucial segment of our ecosystem. We've been able to design tailored programs that not only incentivize performance but also foster long-term loyalty."
"With automated partner onboarding and KYC verification, we've streamlined operations and accelerated partner engagement. The gamification features, including leaderboards, have sparked healthy competition and boosted productivity."
FAQs
Frequently asked questions
Clear answers about the program, partner eligibility, rewards and implementation.
A program that rewards distributors, dealers, installers and other channel partners for verified sales, installations or defined business actions.
A trade discount supports the sale. A loyalty program builds an ongoing relationship by rewarding verified partner activity beyond the invoice.
Distributors, dealers, installers, EPC contractors and system integrators can all participate in one program.
You can reward verified sales, installations, focus products, scanned product codes, project milestones, targets and territory performance.
Claims can be checked against your sales data, with partner identity and bank-account verification before payment.
Yes. Each partner role can have its own earning rules, targets and reward structure.
Yes. The program can work with your existing sales data and systems, based on your specific data and integration requirements.
Once a claim is approved, payment usually reaches the partner's bank account within 24 hours.
Yes. Campaigns, contests, training, tiers and gamification can keep partners engaged between payouts.
You can track partner activity, sales and program costs by role and territory.
Book a 20-minute walkthrough and we'll show you how the program can work for your channel.
Next step
See how the program would run for your channel
Tell us the size and shape of your partner network. We will show you how we would set it up, and what the reports would look like.
