Marketing Executive
Marketing Executive
About us
GRG India is a SAAS company providing products in incentive and reward management. Our SAAS product – “My Incentives” helps companies engage and incentivize their Sales teams, customers, and channel partners. Our clients include some of India’s top brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive industries.
‘My Incentives’ is a b2b, no-code enterprise SaaS product. We automate the end-to-end sales and channel incentive process, typically for large companies with 2,000+ member strong frontline and channel sales teams.
Specifically, we keep our clients’ brands and sales top of mind for the sales and channel sales reps via:
- Automating the admin hassle of executing and calculating sales incentives Our sophisticated, real-time engine ingests and transforms the data and calculates incentives in real time
- Gamifying and motivating front line and channel sales teams
- Providing visibility to the regional sales leadership
- Driving zero leakages and zero fraud in incentive payouts
About the role :
We are looking for an energetic and creative Marketing Manager to support and
execute our marketing initiatives. The ideal candidate is someone who is detail
oriented, data-driven, and passionate about creating impactful marketing campaigns
that drive brand visibility and lead generation. This role will involve working closely with the sales, content, and tech teams to support digital marketing campaigns, manage content, and contribute to overall brand growth.
Reports to
Managing Director
3 best things about the job
• Work in a rapidly evolving industry where scalable tech products have a huge
impact
• Have complete ownership of marketing activities and grow your team over time.
• Potential for the role to evolve into a senior role.
Measures of success
● Website traffic growth
● Visitor-to-lead conversion rate
● Sales-qualified leads generated
● Opportunities (or pipeline revenue) generated
● New customers generated
● Revenue generated
Responsibilities of the role
● Brainstorm new and creative growth strategies. Develop, implement and execute
a growth strategy to drive B2B customer acquisition across multiple channels and
initiatives
● Growth hacking through LinkedIn and other online platforms.
● Identify technical hacks/integrations that can drive strong growth in a short
period of time
● Hands-on expertise in paid/organic traffic sources including SEO/SEM/LinkedIn/
Email/Other paid media
● Must have expertise in using various digital platforms like Adwords, Facebook, Ad
networks, Google Analytics, LinkedIn Ads, Zoho campaigns, etc.
● Brand building through campaigns, effective communication and community
building activities etc.
● Executing campaigns (lead nurture campaigns, drip campaigns)
● Gather, analyze and derive actionable insights from various data sources.
● Work with internal teams (sales, client solutions, design) to ensure alignment on
marketing initiatives.
● Coordinate with external vendors/agencies when required.
● Assist in distributing and repurposing content for better reach and performance.
● Monitor KPIs across digital channels and present insights to stakeholders.
What you will need
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–2 years of hands-on marketing experience (internships count).
• Basic understanding of digital marketing tools (Google Ads, Google Analytics,
LinkedIn Campaign Manager, etc.).
• Strong written and verbal communication skills.
• Creative thinker with a willingness to learn and experiment.
• Ability to handle multiple tasks and meet deadlines.
• Experience with marketing automation or email platforms is a plus.
• Familiarity with SEO, content marketing, and keyword tools.
• Ability to interpret data and convert insights into actionable strategies.