How an Indian Jewelry Brand Ensured Last-Mile Seamless Delivery of Incentives
“The client brought all their store employees onto a single platform (My Incentives), giving them the much-needed visibility and transparency. Now, they can see how their franchise store employees are performing, how they are being incentivized for their performance and also make insight-driven improvements to their incentive program.”
“The client brought all their store employees onto a single platform (My Incentives), giving them the much-needed visibility and transparency. Now, they can see how their franchise store employees are performing, how they are being incentivized for their performance and also make insight-driven improvements to their incentive program.”
The client is one of India’s fastest growing jewelry brand and a household name in the country with over 350 franchise stores spread across 200+ cities in India. They specialize in both traditional and modern, everyday wear and have been in the market for two decades.
The client is one of India’s fastest growing jewelry brand and a household name in the country with over 350 franchise stores spread across 200+ cities in India. They specialize in both traditional and modern, everyday wear and have been in the market for two decades.
Challenge
The client’s pan India presence is majorly facilitated through franchise stores. Prior to working with GRG India, they ran an in-house incentive program to motivate franchise store employees and boost sales. This program largely depended on the franchise store owners and managers to distribute the incentives to frontline sales executives. However, a lack of visibility into the last-mile disbursement of incentives made the measurement of the incentive program’s reach and success a challenge for the organization.
In addition, as the franchise store employees weren’t directly on the company’s payroll, tracking their individual performances and incentivizing them directly wasn’t also a possibility.
Challenge
The client’s pan India presence is majorly facilitated through franchise stores. Prior to working with GRG India, they ran an in-house incentive program to motivate franchise store employees and boost sales. This program largely depended on the franchise store owners and managers to distribute the incentives to frontline sales executives. However, a lack of visibility into the last-mile disbursement of incentives made the measurement of the incentive program’s reach and success a challenge for the organization.
In addition, as the franchise store employees weren’t directly on the company’s payroll, tracking their individual performances and incentivizing them directly wasn’t also a possibility.
Solution
With GRG India’s My Incentives platform, the client has brought its entire franchisee business ecosystem onto a single platform and automated its end-to-end incentive disbursal process.
They leveraged three features of My Incentives that have been critical to their success:
- Verified onboarding: Onboarding of all store managers and employees onto the app was done along with KYC verification.
- Multiple campaigns: The client runs multiple campaigns pan India and also in select stores and regions. These are either linked to a store’s sales target or built out as bonus campaigns. Incentive calculation and approval workflows are done seamlessly within the platform.
- Redemption of points: The client’s store employees redeem the points they receive against the reward store on My Incentives or directly as cash credited to their account.
Solution
With GRG India’s My Incentives platform, the client has brought its entire franchisee business ecosystem onto a single platform and automated its end-to-end incentive disbursal process.
They leveraged three features of My Incentives that have been critical to their success:
- Verified onboarding: Onboarding of all store managers and employees onto the app was done along with KYC verification.
- Multiple campaigns: The client runs multiple campaigns pan India and also in select stores and regions. These are either linked to a store’s sales target or built out as bonus campaigns. Incentive calculation and approval workflows are done seamlessly within the platform.
- Redemption of points: The client’s store employees redeem the points they receive against the reward store on My Incentives or directly as cash credited to their account.
Impact
The client was able to automate its incentive program and gain last-mile visibility into the disbursal of incentives to 8000+ frontline employees.
Instant disbursal of incentives within one day, with no delay, unlike earlier
100% payouts sent directly to the wallet of frontline employees
Achieved full transparency and significant control over the incentive disbursal process
Impact
The client was able to automate its incentive program and gain last-mile visibility into the disbursal of incentives to 8000+ frontline employees.
Instant disbursal of incentives within one day, with no delay, unlike earlier
100% payouts sent directly to the wallet of frontline employees
Achieved full transparency and significant control over the incentive disbursal process