Alok is the quintessential loyalty specialist. From loyalty programs for a select few channel partners to CRM initiatives reaching out to millions of customers, Alok has been there and done it all. He brings in more than 14 years of rich experience as an agency executive, an entrepreneur as well as client side stints.
At Grass Roots India, Alok is the client custodian and problem-solver-in-chief, deeply engaged in the solutioning and delivery of various innovative channel and customer loyalty programs. A self-confessed Potterhead and Terry Pratchett fan, Alok likes to unwind by exploring new places either in person or via his trusted kindle.