Channel Loyalty

Grass Roots India’s Channel Programs are masterfully designed to help build mutually profitable relationships with channel partners, distributors, retailers, wholesalers, key influencers and trade partners. The overall scope of our programs encompasses short term campaigns and schemes to long term programs be it Channel Loyalty Program, Channel Engagement, Influencer Loyalty Program or Trade Promotions. The process we follow is sequential, understanding and aligning a brand’s objectives with channel partners, and then designing a suitable program.

The range of services we offer ranges from scheme ideation, website & app development, effective inbound and outbound call management, rewards points data validation and analysis. Also, the scope of our work involves a complete range of incentives and redemption options. In each one of these, our expertise is second to none, because of our vast experience with technology, program management and out of the box thinking. At a macro level, our programs assist you to drive sales, maintain a strong brand recall and loyalty with your channel partners and influencers at large.

Channel Incentive & Loyalty Program

Channel Incentive & Loyalty Program at Grass Roots India

Channel partners are an intrinsic constituent of the distribution strategy for a brand. We can help design, implement and manage incentive & loyalty programs for distributors, wholesalers, stockists, retailers and key influencers. Our programs not only help to increase sales but also create the right environment upon which to build meaningful and mutually profitable partnerships.

On offer is a formidable range of services, starting with scheme designs, communication, reward fulfillment, point management including data validation and analysis on web or mobile interfaces which seamlessly integrate with various applications whether SMS, Bots or IVR. Further we provide an inspiring range of curated incentives extending from cash cards and gift vouchers to a rich gift catalog with thousands of lifestyle, electronic, automobile and travel reward options.

Influencer Loyalty Program

Influencer Programs- Channel Loyalty Program at Grass Roots India

We understand that most products follow a multilevel route to market and the importance of influencers in moving the product to the next stage and to an eventual sale. Therefore, our first objective is to understand what the preference of such influencers are and what makes them decide on which product to push. Our expertly created programs make a difference on the influencers decision making process and ensures that your product stays top of mind.

Grass Roots India’s influencer program are executed using relevant platforms be it SMS, Telecalling, IVR configurations, Mobile Apps, Chat bots and Email connects. To make it even more impactful, we offer an array of rewards exclusively designed to motivate and engage all audiences be it painters, mechanics, masons or architects and high net worth individuals.

Trade Promotions

Trade Promotions & Communication- Channel Loyalty at Grass Roots India

The vast experience of handling referral and other trade promotions across India has helped us develop a plethora of solutions to meet every channel sales and marketing need. We have adopted an integrated approach, keeping in mind the overall brand and program strategy that would include communication, rewards and program logic. Our solution addresses challenges faced by the brand for data collection, trade partner onboarding, mapping sales efforts with the trade partner’s performance, instant reward gratification and reconciliation.

The promotions are supported by effective and relevant communications that excites partners to stay engaged throughout the tenure of the promotion.

Interested in a strategic Channel Loyalty program? Let's discuss!